Navigate through the latest digital trends! We presents a roundup of the most significant updates and news in technology and digital marketing:
- Marketing Trends 2024: Technological Innovations, Challenges, and Outlook
- Google Expands Image Verification Tool
- National Public Data Breach: The Impact on 3 Billion People
- Google Rolls Out a New Core Update
- AI: Between Energy Consumption and Emission Reduction
Marketing Trends 2024: Technological Innovations, Challenges, and Outlook
Original Title: Gartner Report Reveals: Which Tech Innovations Are Redefining Marketing in 2024?
Gartner's 2024 annual report on the innovation cycle reveals the latest trends and challenges in tech marketing. It covers aspects such as artificial intelligence (AI), programmatic advertising, and marketing analytics. The report explores the stages of adopting new technologies, highlighting potential difficulties like managing budgets amid rising costs and the impact of changes in third-party cookie policies.
It examines new technologies such as generative AI, emotional AI, and influence AI, which promise to transform consumer interactions. However, some innovations like promotional NFTs are already in decline.
Gartner outlines five key phases of the innovation cycle: trigger, inflated expectations, disillusionment, enlightenment, and productivity. The report notes that while expectations for generative AI may be high, its real potential lies in its integration with other advanced technologies. Overall, the report provides valuable guidance for marketing professionals to adapt their strategies to a constantly evolving tech landscape.
For more details, visit the SiecleDigital blog.
Info: French, Guillaume Fleureau, published on August 28.
Google Expands Image Verification Tool
Original Title: About This Image: Google Rolls Out Tool to Verify Photo Origins on the Internet
Google is expanding its "About This Image" tool to 40 new languages, including French, to combat online misinformation. This service allows users to check the origin and context of images published online, helping to uncover photos taken out of context or generated by artificial intelligence.
Initially launched in 2023, the tool is now accessible through Google Search and Google Lens. It provides information on the first appearance of an image, its metadata, and indicates if it has been altered or created by AI, thus strengthening image verification online.
For more information, visit the Comment Ça Marche blog.
Info: French, Maurine Briantais, published on July 31.
National Public Data Breach: The Impact on 3 Billion People
Original Title: Inside the "3 Billion People" National Public Data Breach
The article explores a massive data breach involving National Public Data (NPD), a lesser-known data aggregation company. This breach, considered one of the largest to date, exposed billions of lines of personal data, including names, addresses, and social security numbers.
However, the exact origin of the data remains unclear, with inconsistencies in the reported figures and difficulties in attributing the information to a single source. The article also notes that this data is now circulating on the dark web, leading to legal action against NPD.
For more details, visit Troy Hunt's blog.
Info: English, Troy Hunt, published on August 14.
Google Rolls Out a New Core Update
Original Title: SEO: Google Rolls Out Major Algorithm Update (August 2024 Core Update)
On August 15, 2024, Google launched a major update to its algorithms, known as the "August 2024 Core Update." This update aims to improve the quality of search results by showing more genuinely useful content and reducing content created solely to manipulate search results.
According to John Mueller, Search Advocate at Google, this update considers feedback from content creators, particularly those affected by the late 2023 Core Update, which caused significant traffic declines for some sites. The goal is to enhance the relevance of results by better including smaller or independent sites that produce original and useful content.
The update is rolling out gradually over a period of about a month. The effects on website rankings will become apparent over time, with initial trends emerging after a few days to a few weeks. Google recommends monitoring site statistics closely and using tracking tools to understand the impact of this update.
For site owners, it's advised to follow Google's recommendations and stay informed via Search Console to better anticipate and respond to changes.
For more details, visit the Blog du Modérateur.
Info: French, Matthieu Eugène, published on August 16.
AI: Between Energy Consumption and Emission Reduction
Original Title: Will AI Ruin or Save the Planet?
Artificial intelligence (AI), while highly energy-intensive, could paradoxically aid in the energy transition. Data centers, crucial for AI, consume enormous amounts of electricity, with demand expected to double in the coming years, raising environmental concerns.
However, AI could also play a crucial role in reducing carbon emissions by improving efficiency across various sectors such as agriculture, transportation, and energy production. It could facilitate discoveries like metal deposits essential for green technologies and enhance geothermal energy.
Despite initial concerns, increasing AI efficiency could offset the rise in energy consumption, thus providing significant environmental benefits if used wisely.
For more information, visit La Presse.
Info: French, The New York Times, published on August 28.
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