Natural referencing or SEO (Search Engine Optimization) is a concept that characterizes your position on search engines. Indeed, the good referencing of your site positions you on the first pages of Google.
Having a good SEO guarantees you quality organic traffic and thus increases your turnover. However, there are some common SEO mistakes that you should avoid in order to have proper referencing on your site.
1. Not using good keywords
You've learned that one of good SEO practices is to make good use of keywords. The first of the most common SEO mistakes is using the wrong keywords. In fact, the keywords refer to all the queries made by an Internet user on a search engine. Once the search is launched, it will have relevant results on the first page. The work to be done here is to position yourself on relevant keywords that will allow your target to find you in one click.
Google, to position your website on the right keywords
To do this, you need to know precisely your audience, the audience you are addressing. For example, an e-commerce store selling makeup accessories is generally aimed at women. You must be able to know the intentions of your target. By knowing your prospect's intentions, you can position yourself on their requests.
However, it may seem like a fluke, which is why there are reliable tools for finding the right keywords. Under these existing tools, you should remember Google Keyword Planner. The tool is associated with the Google AdWords paid advertising machine. By putting key expressions of your theme, Google Keyword Planner offers you relevant related research.
In addition, you have data like the number of searches performed, the competition rate, etc. But note that you must have an AdWords account to use this keyword planner.
Evaluate the relevance of your keys
The other well-known keyword research tool is Neil Patel's Ubersuggest. The latter also allows you to select keywords from other terms. Beyond these two tools, there are several others. The important thing is to use the tool you choose well. To get there, you need to do relevant analyzes in order to position yourself on little used keywords. Indeed, the use of keywords with low competition rates increases your chances of appearing first on search engines.
Also, note that there are two categories of keywords depending on the number of words. Short keywords and long tail keywords. Usually, the long tail creates less competition.
2. Keyword stuffing
The second common SEO mistake is disproportionate keyword abuse. Indeed, search engines take user experience into account in order to judge the relevance of your content. You have found the right keywords to position yourself, Bravo! However, the work that remains for you to do is to avoid repetition to make reading enjoyable.
To achieve this, you can use the auxiliary keywords, the synonyms of your keywords, the lexical and semantic field.
3. Having a text that is too short or too long
The third of the common SEO mistakes is text length. In this matter, no one has a magical number. The good SEO practice to remember here is that it all depends on the interest of your audience, your niche, the existing content and your mastery of the content.
Just be aware that short text will not allow the use of keywords at a SEO rate. Likewise, long content can annoy the reader who will then leave your site. Likewise, content can be very long, yet read through its entirety if it's of interest. So it's up to you to find the right balance. A text that is not too short and not too long so as to captivate the reader's attention until the end.
4. Not linking your text to your other content
Not using internal links is another common mistakes in SEO. Internal links keep your readers on your site. In other words, they spend a lot of time on your site which decreases the bounce rate. Combined with external links, you can therefore easily raise the SEO score of your site.
The importance of using external links lies in your integrity: you do not have all the knowledge about your subject. And even if you did, you are showing humility and transparency, since content on the web is almost always written with inspiration from other content.
5. Not separating your content well
It all depends on your style and taste here. Airy content is the norm, because a condensed and difficult to read content format can lead to poor SEO.
Just be sure to make your content as relevant and readable as possible. This should make your reader's experience enjoyable. So be sure to separate paragraphs and sections. At the same time, keep short, zero-fault sentences with as much proofreading as possible (no guarantee, but let's try!).
In conclusion,
SEO is of utmost importance if you want to build a content-driven online business. Indeed, the traffic it generates is sustainable and qualified unlike paid advertising. This also guarantees you constant sales to a certain extent. However, the downside is that it takes a long time to set up and requires a significant investment.
If you need help building an effective content strategy, drop us a line, we'll be happy to assist you.