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- Google in DOOH: Is Total Dominance of the Advertising Market Ahead?
- Customer Reviews: The Key to Success for Online Advertising – Insights from a Trustpilot Study
- Antitrust: Google May Be Forced to Split into Several Entities
- Towards Intuitive Search: AI Understands Voice and Visuals
Google in DOOH: Is Total Dominance of the Advertising Market Ahead?
Original title: Google Enters the DOOH Space: What Does It Mean for Marketers?
Google recently announced its entry into the digital out-of-home (DOOH) advertising market through its Display & Video 360 (DV360) platform, allowing marketers to purchase ads on digital screens in public places.
This expansion of Google into Out-Of-Home (OOH) advertising has sparked debate: some see it as a step forward for the advertising sector, while others fear Google's increasing dominance in the advertising market. Experts highlight the potential flexibility and transparency that this initiative brings, but some warn that DOOH may not suit all marketing strategies.
To learn more, visit the Campaign blog.
Source: English, Matthew Keegan, published on October 3.
Customer Reviews: The Key to Success for Online Advertising – Insights from a Trustpilot Study
Original title: 53% of French Consumers Prefer Ads with Customer Reviews, According to a Study
A study conducted by London Research for Trustpilot reveals that 53% of French consumers prefer advertisements that display customer reviews, which play a crucial role in purchase decisions.
Customer reviews reassure consumers by increasing the legitimacy and credibility of ads, thereby enhancing trust. Platforms like Trustpilot have become essential for managing brand reputation, with well-managed positive or even negative reviews helping to build trust. However, ensuring the authenticity of reviews remains a major challenge for maintaining brands' credibility online.
To learn more, visit the SiecleDigital blog.
Source: French, Guillaume Fleureau, published on October 16.
Antitrust: Google May Be Forced to Split into Several Entities
Original title: Will Google Have to Split into Multiple Entities?
The article explores the possibility that Google may be forced to split into several entities, a measure considered by the U.S. government to limit the tech giant's dominance in the market.
The Department of Justice (DOJ) has found Google guilty of anticompetitive practices, particularly by favoring its search engine through platforms like Chrome, Android, and the Google Play Store. Suggested reforms include separating these services and requiring the sharing of search data with other companies, although Google argues that these measures would harm its business model and user security. The process, still in its preliminary stages, could take several years.
To learn more, visit Radio-Canada.
Source: French, Agence France-Presse, published on October 9.
Towards Intuitive Search: AI Understands Voice and Visuals
Original title: Artificial Intelligence: Internet Information Search Will Become Both Visual and Vocal.
The article by Anicet Mbida discusses recent advances in artificial intelligence, particularly the evolution of information search on the Internet to become both visual and vocal. Currently available in the Google Lens app, this feature allows users to inquire about objects or situations simply by pointing their smartphone and asking a question, such as "What are those clouds?" Starting in early 2025, this technology will be integrated into the latest iPhones, facilitating more natural searches.
Another new feature allows users to ask questions about videos, for example, by filming a malfunctioning device and asking for information about it. However, the technology has its limitations: it does not yet work with sounds, which remains a challenge for AI developers. The article emphasizes that these advancements aim to improve the understanding of the context of queries, making interactions with devices more intuitive.
To learn more, visit Franceinfo.
Source: French, Anicet Mbida, published on October 7.
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