Stay informed with our roundup of the most significant news and innovations to watch in the tech and digital marketing fields, helping you stay ahead in these ever-evolving industries:
- ChatGPT Search: The New Tool That Challenges Google
- AI: The Key to Staying Competitive in Business
- Fight Against Piracy: Google Removes 10 Billion Illicit Links from Search Results
- Advertising Monopoly: The Latest Legal Battles Between Google and the Department of Justice
ChatGPT Search: The New Tool That Challenges Google
Original Title: OpenAI Launches Its Own Search Engine
OpenAI has launched ChatGPT Search, a search engine integrated with ChatGPT that allows access to real-time information online, expanding its capabilities beyond its static database.
Available to paid subscribers (soon to be free), it provides precise answers with links to reliable sources and integrates partnerships to enrich results (weather, sports, etc.). This feature positions OpenAI as a direct competitor to Google and Microsoft, while differentiating itself with the absence of ads and a subscription-based business model.
For more, visit Agence France-Presse.
Source: French, Agence France-Presse, published on October 31.
AI: The Key to Staying Competitive in Business
Original Title: Businesses and Workers Encouraged to Embrace Artificial Intelligence
Experts agree that artificial intelligence (AI) is becoming essential across all sectors, and businesses that delay adopting it risk losing their competitive edge. Magaly Charbonneau from Inovia Capital highlights AI as the most transformative innovation in recent decades, profoundly impacting communication, images, and videos.
AI is enabling significant productivity gains, as demonstrated by Bell, which uses it for virtual repairs and call centers, and Intact, which uses it to automate data entry, freeing up time for higher-value tasks. Experts encourage companies to adopt AI as soon as possible, starting with areas where they already have expertise. Workers must also learn to use this technology, as those who don’t will become less productive and vulnerable in the job market.
For more, visit La Presse Canadienne.
Source: French, La Presse Canadienne, published on October 28.
Fight Against Piracy: Google Removes 10 Billion Illicit Links from Search Results
Original Title: Without Fanfare, Google Announces It Has Removed 10 Billion Pirate Sites from Its Search Results
Google has quietly removed nearly 10 billion pirate links from its search results in an ongoing battle against online content piracy. This action takes place within a complex legal context, where Google faces constant demands from copyright holders to remove illegal content.
While the removal of these links marks significant progress since 2016, challenges remain, including occasional abusive takedown requests. Google has also improved its anti-piracy algorithms, making illegal content less visible, which led to a temporary decrease in requests. However, despite these efforts, the volume of reported links recently hit a new record, showing that online piracy remains a persistent issue.
For more, visit Clubic’s blog.
Source: French, Mélina Loupia, published on November 6.
Advertising Monopoly: The Latest Legal Battles Between Google and the Department of Justice
Original Title: Google and the DOJ Make Their Final Arguments in the Ad Tech Monopoly Case
In the final arguments of the trial between the Department of Justice (DOJ) and Google regarding its monopoly in advertising technology, both sides presented their closing statements before federal judge Leonie Brinkema.
The DOJ argues that Google dominates three distinct advertising markets (publisher ad servers, ad exchanges, and advertiser ad networks) by using tools like Doubleclick For Publishers (DFP) and the AdX exchange to control site owners and advertisers.
Google counters that it faces competition from platforms like Meta and TikTok, and that the markets should be considered as a single entity. A key question in the case is whether Google acts monopolistically in one or multiple markets. Google relies on the 2004 Verizon v. Trinko ruling, which allows a company to refuse to share its services with competitors.
The DOJ claims that Google prevents interoperability with its rivals' products, a practice that constitutes anti-competitive behavior. Another contentious point is the accusation that Google deleted compromising internal messages. The DOJ asks the judge to infer that these deleted messages support its claims. Judge Brinkema seems skeptical of Google's defense, highlighting the risks associated with the lack of evidence. The final decision is expected by the end of 2024 and could lead to a second trial for potential remedies.
For more, visit The Verge.
Source: French, Lauren Feiner, published on November 25.
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